AI content and SEO: what search engines actually object to
Search engines do not penalise a text for having been made with AI. They penalise content without value of its own — the kind that only retells what is already on the web. Detection is therefore a quality-control tool, not a defence against an algorithm.
What is actually assessed
Whether the text answers the question a person asked, and whether it brings something that is not elsewhere — your own data, experience, a concrete procedure.
Generated text often lacks that, because it draws on what has already been written. That is the real problem, not where the text came from.
Where detection helps a content team
As a signal that a text was produced without input from the author. A high score on an article that was supposed to build on an interview with a client is a warning about the content, not about the technology.
With external suppliers it lets you keep an eye on whether they deliver what they invoice for.
A practical rule
AI for research and the outline, a human for what makes the text original. Check the result, not the process.
When a text passes the check after a rewrite and still has something of its own in it, it is usually a good text.
FAQ
Does Google detect AI text?
Google does not claim to, and its guidelines target quality and usefulness, not where a text came from.
Does it make sense to humanise for SEO?
For the reader yes, for the algorithm no. A text that reads well holds attention — and that is measurable.
Should we check the whole site?
Rather new and key pages. A blanket check of old texts usually changes nothing.
Try it on your own text
Paste a text or upload a file and look at the score and at the specific sentences that came out suspicious.
Run a detection